Gordon and Betty Moore established their foundation to create positive outcomes for future generations, and we've had the honor of collaborating on industry-facing storytelling around the patient safety and patient care improvement programs they support in the Northern California Region and nationally. We've helped communicate the impact and results of multiple Initiatives that engaged bedside nurses to lead improvement efforts and successfully change the way hospitals are providing care throughout the San Francisco Bay area and greater Sacramento. Across a span of years, we've produced content around technology improvements, streamlined information, and family and patient communication tools, as well as nursing student and workforce development, and improved frontline care to patients to reduce preventable harms in Intensive Care Units.
Working hand-in-hand with the Communications team, we collaborated through a pre-interview process and developed interview questions, storylines and prep communication tools for the program managers, nurses, students and faculty involved across a catalog of videos. We coordinated and executed multiple small and larger-scale productions in active hospital ICU's, clinics and academic settings calling for sensitivity to patient and family dignity. With creative partners Human and Corduroy Media behind the camera, we traveled to Beth Israel Deaconess Medical Center and Brigham-Women's Hospital in Boston, Johns Hopkins Hospital in Baltimore, Sutter Medical Center and UC Davis Medical Center in Sacramento, as well as UCSF Hospital and USF Hospital in San Francisco. Post-production included detailed workflow schedules, interview transcripts, story outlines and scripting, editing, voiceover, graphics, music, sound mix and digital delivery.
Executive Producer Maureen Isern, Directors Carl Brown + Jonathan Olinger, Cinematographers Sean Donnelly + Ricky Norris, Production Managers Gabriella Ventuso + Allie Hoffman, Editor Crescent Diamond
February 23, 2017
Fundraising, Graphics + Design, Healthcare + Disease, Series, Social Impact, Video