Moped Productions | Gordon and Betty Moore Foundation Patient Care Series
MOPED Productions NYC, assisting non-profits and companies in their commercial and web media needs.
MOPED Productions, NYC, Brooklyn, Manhattan, Video Production, Web Series, Media, Commercials, Advertising, Video, Editing
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Gordon and Betty Moore Foundation Patient Care Series

Gordon and Betty Moore Foundation Patient Care Series

The Project

Gordon and Betty Moore established their foundation to create positive outcomes for future generations, and we've had the honor of collaborating on industry-facing storytelling around the patient safety and patient care improvement programs they support in the Northern California Region and nationally. We've helped communicate the impact and results of multiple Initiatives that engaged bedside nurses to lead improvement efforts and successfully change the way hospitals are providing care throughout the San Francisco Bay area and greater Sacramento. Across a span of years, we've produced content around technology improvements, streamlined information, and family and patient communication tools, as well as nursing student and workforce development, and improved frontline care to patients to reduce preventable harms in Intensive Care Units.

The Work

Working hand-in-hand with the Communications team, we collaborated through a pre-interview process and developed interview questions, storylines and prep communication tools for the program managers, nurses, students and faculty involved across a catalog of videos. We coordinated and executed multiple small and larger-scale productions in active hospital ICU's, clinics and academic settings calling for sensitivity to patient and family dignity. With creative partners Human and Corduroy Media behind the camera, we traveled to Beth Israel Deaconess Medical Center and Brigham-Women's Hospital in Boston, Johns Hopkins Hospital in Baltimore, Sutter Medical Center and UC Davis Medical Center in Sacramento, as well as UCSF Hospital and USF Hospital in San Francisco. Post-production included detailed workflow schedules, interview transcripts, story outlines and scripting, editing, voiceover, graphics, music, sound mix and digital delivery.

The Results

  • We delivered around a dozen impact-driven videos that reflect improved outcomes in patient safety and care delivery in both long and short-term programs locally and across the country.
  • The videos are being leveraged as industry-facing communication tools to help expand awareness and adoption of these or similar program models to achieve the same improvements.
  • The individual institutions each received access to the completed videos they appeared in, as well as the raw materials produced for use in their own impact-driven communications.
  • MOPED has since developed additional videos and video series for several of the individual institutions featured, both by repurposing our previously captured material and by producing new content altogether for use in their annual communications, online education libraries, for fundraising, and as part of conference and event programming.

  • The Team

    Executive Producer Maureen Isern, Directors Carl Brown + Jonathan Olinger, Cinematographers Sean Donnelly + Ricky Norris, Production Managers Gabriella Ventuso + Allie Hoffman, Editor Crescent Diamond


    February 23, 2017


    Fundraising, Graphics + Design, Healthcare + Disease, Series, Social Impact, Video