Asian Americans & Pacific Islanders in Philanthropy
Prior to its 10th anniversary, AAPIP hired Fenton Communications to revive its image and transform its branding strategy. Fenton then approached MOPED to create a video that honored both milestones: a decade of philanthropy, and a visible shift in branding.
MOPED developed a script that clarified the AAPIP story, philanthropic standpoint, and past successes in crisp, inspired language. Then, we developed a graphic and type-based animation, and overlaid it on existing assets including still shots and video of AAPIP members and affiliates.
The video creates a steady, stirring tempo that communicates the organization’s boundless goodwill and fresh energy.
Using existing photo and video assets gave the organization a chance to celebrate its members and past events, while also keeping the production budget to a minimum.
Since the spot’s premiere before thousands at AAPIP National Philanthropy Summit in the Yerba Buena Arts Center in San Francisco, AAPIP has used it as a tool in countless meetings, training sessions, forums and events.
Thousands of viewers have watched the spot online. Tremendously pleased, AAPIP hired MOPED to document its largest annual assembly, and edit content for archival and ongoing web-based use.
Executive Producer Maureen Isern, Producer Jean Candiotte, Story + Graphics Editor Mike Wechsler
Fundraising, Graphics + Design, Social Impact, Video