Moped Productions | American Cancer Society
MOPED Productions NYC, assisting non-profits and companies in their commercial and web media needs.
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American Cancer Society Pink & Black Tie Gala

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American Cancer Society Pink & Black Tie Gala

The Project

No one should have to face cancer alone. That’s why the American Cancer Society provides more than just financial support for cancer patients; it trains volunteers to become Patient Navigators, who act as guides and companions for cancer patients.

The Work

The American Cancer Society of Brooklyn approached MOPED to create a set of videos to be premiered during the annual Pink & Black Tie Gala. MOPED produced this personal, moving story about Patient Navigators, ending with a powerful fundraising call to action, as well as personalized Honorary Videos for the year.

The Results

  • The year of our video, Brooklyn’s American Cancer Society tripled the funds typically raised during the sold-out gala, as well as the tears in the room.
  • In addition to the Patient Navigator video, MOPED produced three honoree videos, a theme-based photo shoot and a behind-the-scenes video to promote ticket sales. That year, the gala sold out.
  • The Patient Navigator video became an educational tool with ACS sharing it with dozens of organizations seeking advice on how to develop their own patient support systems.
  • The Team

    Executive Producer Maureen Isern, Director + Producer Jean Candiotte, Cinematographer Elia Lyssy, Editor Joey Williamson

    Date

    February 29, 2016

    Category

    Fundraising, Graphics + Design, Healthcare + Disease, Social Impact, Video